Benefits of Responsible Forest Management Benefits of Responsible Forest Management

Marketplace Education on The Benefits of Responsible Forest Management

In 2017, GreenBlue was awarded a grant from the Sustainable Forestry Initiative to develop a campaign to educate brands about the benefits of responsible forest management. With this grant, GreenBlue (the parent nonprofit of the Forest Products Working Group) will develop a 4-part webinar series and educational campaign to enable brands to better communicate the benefits of responsible forest management to their customers.

The goal of this project is to educate brand owners that buying products derived from responsibly managed forests, in fact, has extraordinary environmental benefits and is an excellent opportunity to demonstrate a company’s commitment to sustainability. Buying from responsibly-managed forests means supporting forest owners, large and small, and are enhancing biodiversity, creating clean air and water, supporting renewable resources, and reducing impacts of climate change.

Utilizing multiple data sources including the SFI annual report and conservation outcomes, GreenBlue and its project partner, Sappi North American, designed and executed a communications campaign to: 1) educate brands about the benefits of responsible forest management; and, 2) enable brands to better communicate to customers, through storytelling, how these benefits support their sustainability goals.

News & Resources

Module 4: Water, Climate Change & Biodiversity

August 2018

Module 3: Supporting Family Woodland Owners

August 2018

Module 2: The Role of Forest Certification

August 2018

Module 1: Responsible Forest Management in U.S. and Canada

August 2018

The Benefits of Responsible Forest Management Webinar Schedule

Module 1: Responsible Forest Management in U.S. and Canada

August 30th, 2018 at 11am EST

Register Now

Module 2: The Role of Forest Certification

September 6th, 2018 at 11am EST

Registration coming soon

Module 3: Supporting Family Woodland Owners

More information coming soon

Module 4: Water, Climate Change & Biodiversity

More information coming soon

Team leaders

Forest Products Group

Tom Pollock

Senior Manager
Forest Products Group

Tristanne Davis

Project Manager
Forest Products Group

Anne Elsea

Communications Manager

Partners

This campaign was developed with a generous grant from the Sustainable Forestry Initiative and in partnership with Sappi North America.

Initiative Members
Initiative Members

Contact

Please email Tristanne.davis@greenblue.org for questions about this campaign.