News & Resources

Filling the Void in Sustainable Sourcing Through Forests in Focus

December 2018

If you oversee or are part of sustainable sourcing at a large marketplace brand or retailer, you have a challenging …

Verifying Sustainability at Meaningful Scale:The Landscape Approach

October 2018

As 2020 approaches, many brand owners and retailers are evaluating their performance and analyzing how they can achieve their sustainability …

Forests in Focus: helping family forest owners meet marketplace sustainability demands

August 2018

Originally posted on Two Sides North America Two Sides interviews Tom Pollock of GreenBlue about an innovative new tool allowing …

Forests in Focus Working Session – Aug 1-2

May 2018

  RSVP Questions? Email Tom Pollock at  

Fortune 500 Companies Join AFF, GreenBlue on Forest Sustainability Tool

April 2018

Mars, McDonald’s, Staples and several other companies have signed on to support the American Forest Foundation (AFF), GreenBlue, the US Forest Service and Esri in the development of a new forest …

U.S. Forest Service, ESRI, Mars, McDonald’s, Staples Inc and Others to Partner with The American Forest Foundation and GreenBlue on New Forest Sustainability Tool

April 2018

Federal agency, Fortune 100 companies and environmental and conservation groups come together to build digital solution for assessing forest sustainability …

New Tool Aims to Assess Landscape-Level Forest Sustainability

April 2017

This article originally appeared in Sustainable Brands As with most industries these days, companies in paper and packaging know that …

An Invitation to Build a Landscape Assurance Model for Forest Products in the U.S.

October 2016

GreenBlue and the American Forest Foundation (AFF) invite you to join your colleagues and peers from marketplace brands and forest …